Our family-run store fosters a warm and friendly atmosphere with comfortable seating area where you can sit and chat to us about what you need. We offer a free measuring and fitting service, with a private changing room. We will work personally with you to select the correct mastectomy wear that is most suitable for your needs.


Welcome to our family run business we are located in the Goscote valley area of Walsall.

My name is Joyce Davis and I was diagnosed with breast cancer in January 2009 after finding a lump in my right breast 0n 26th of Dec 2008, a date I remember and refer to as:

The Day the Earth Stood Still.

After undergoing a mastectomy, followed by Chemotherapy and radiotherapy for all those months, I found it extremely difficult to obtain the bras and Accessories that I needed for comfort, the correct size, right look, were all important as these problems are all part of the feel good factor.  Even the most suitable head wear  whilst undergoing chemo, played its part of feeling like a woman. 

After my return to work as a school cook, I found my Job was now too heavy and tiring for me to do, so i decided to start up a new lingerie business of my own.

 We offer a wide range of products designed to enhance your beauty and confidence:

  • Anita
  • Amoena
  • Nicola Jane
  • Royce
  • Trulife
  • Headwear
  • Swimwear
  • Accessories
  • Tops/T-shirts
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Opening Hours

Tuesday to Friday
9am - 4:30pm

9am - 1pm
    162 Gocote Lane  Bloxwich Walsall    WS3 1PD                       


 Introducing Curvy Kate Lingerie and Swimwear D-K Cup

Thank you Joyce for all your advice and help today. I found everything I needed in your wonderful shop. It was lovely to talk to you and your other customers and many thanks to Paul for the cuppa and biscuits.  I would recommend this shop to any ladies out there and wish you every success. I will definitely be back!  ~ Phillippa

 © Copryright 2011 You wear it well. All rights reserved.

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